Mobile App Development Proposal

One of the best things about the world of app development is that there’s so much potential for greatness, so many opportunities for truly great app ideas to become something wonderful and the App Store is full of top-sellers to prove it.

On the flip side, with the App Store reaching 40 billion downloads recently, there are also countless apps out there that just aren’t performing as far as sales and downloads which can translate to an enormous waste of time and resources as far as the business people and developers involved in the project.

Mobile App Development Proposal – Marketing the App

So what makes the difference between an app that sells millions of copies and an app that’s lucky to see 3 downloads per day?

Admittedly in some cases it may come down to issues such as so-so ideas, poor development and any number of prelaunch factors, but in many cases the major problem with underachieving apps lies in the lack of a clear, well-executed marketing strategy. The fact is that people are passionate about their app ideas, and rightly so; many of them are excellent and in a perfect world the concept would fly without a lick of effort, in fact back in the day it was very much like that on a certain level.

The opening of the App Store in 2008 amounted to a sort of technological gold rush, with developers throwing apps out onto the market and finding many of them to be phenomenally successful with relatively marketing effort. But things are different now and the market is saturated to the point where the competition is often fierce, which is not to say that developing and releasing apps is no longer a viable pursuit.

What it means is that if and when you decide to have your app developed, you must think beyond merely releasing your app to the public and sitting back awaiting mass downloads. We see app proposals regularly that are not backed by any sort of marketing concept and while the ideas may be absolutely brilliant, an enormous piece of the puzzle is missing.

These days a well thought-out marketing plan is essential to the success of your app; you need to count on spending both time and effort and possibly some money on bringing your app to the attention of your niche. Now I know that many people tend to find the concept of marketing to be an intimidating prospect, but I think I can ease your fears by telling you that marketing your app needn’t be complicated or expensive. You can keep it simple and there is much you can accomplish when marketing your app on a shoestring budget. You should also be aware that many app development companies out there are both willing and able to assist you with your marketing efforts so you needn’t feel as though you are alone in your marketing endeavors.

So when you’re hit with that brilliant app idea that you simply know is going to help you conquer the world, be sure to think ahead to the marketing and advertising phase of the project. Engage your niche via social media, talk about your app in your blog, and be sure to design a landing page for your app that has a countdown to release for all your loyal customers!

They’ll love it and it’ll help your app get the attention it needs.

After all, what good is a masterpiece if nobody ever sees it?